Resist Stress The Mother of All Emotions by Katriona Beales

This contribution by Katriona Beales is part of the special issue of the Pervasive Labour Union zine on the Entreprecariat. Read it here and download it for free as PDF or EPUB.

Banner designed for the exhibition Are We All Addicts Now?, taking place at Furtherfield (London). In the show, Katriona Beales looks at online behavioural addictions and digital dependencies, conditions that are exacerbated by the demands of precarious working conditions within network culture. The phrase ‘stress the mother of all emotions’ comes from Neuromarketing in Action – How to Talk and Sell to the Brain (2014) by Georges, Bayle-Tourtoulou and Badoc. It acts as heading for a book section explaining how to force consumers to make decisions quickly by raising stress levels.


How to Handle “What Do You Do (For a Living)?” by François Girard-Meunier

This text by François Girard-Meunier is part of the special issue of the Pervasive Labour Union zine on the Entreprecariat. Read it here and download it for free as PDF or EPUB.

– Hey 🙂 (…) What’s your name?
– (shouts heavily) 🙂 François, and you?
– 🙂 I’m (name)…
– 🙂 Sorry? I didn’t hear properly (…)
– ‘(NAME)’ 🙂
– Ah, (N-A-M-E)! Like (name, the pop culture character or public person)?
– Yeah, like (name, the pop culture character or public person) 🙂 And… what are you doing (implied: for a living)?
– Hum… (that’s complicated)… what do you mean? :/
– knDMvowijfhgDKJSidsgkjpowefoiukFqwc 🙂
– ‘I can’t hear you’!
– ejfdojnFEJHEJHOFO :/
– ‘I          CAN’T HEARYOU’… :/
– … 🙁
–                             … ↘

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Dear Hive Mind, I’m not Your WikiHow – On Prosumerism, Accumulation of Prestige and Social Media Outsourcing

For knowledge workers, the concept of ‘prosumerism’ aptly depicts their struggle to turn cultural consumption into cultural production, two activities that look substantially the same, despites the fact that the latter produces wealth while the former consumes it. This state of affairs becomes particularly evident if we look at a practice that partly constitutes ‘research’ nowadays. I’m speaking of outsourcing on social media the collection of books, films, essays references. All the harvested tips are then cherry-picked and afterwards digested in the form of an essay, a grant application, a syllabus, a proposal for a show, a design brief and so on and so forth.

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Notes on Mugtivism and Precarious Merchandising

Revolution Mug ($30,00), Liat Berdugo and Emily Martinez.

Recently, I began to notice what could be called a trend, a series of coincidences, or simply the product of my carefully, yet unintentionally crafted filter bubble. I’m talking of a typology of merchandising (or merch-like products) created or tweaked to express precarious concerns in an antagonistic, ironic or illustrative way. In fact, I myself have produced some sort of precarious merchandising, in the form of ‘Shouldn’t you be working?’ stickers, à la StayFocusd.

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Seizing the Means of Innovation – Notes from Oslo

Last week I was in Oslo for a visit to the latest residency organized by PRAKSIS, a not-for-profit organization focused on developing creative practices. Conceived by "Famous New Media Artist" Jeremy Bailey and entitled The Artist Entrepreneur, the residency was an opportunity to critically tackle the adoption of the means of startup culture and venture capital to reconfigure artistic production, the main question being:

Should artists embrace, subvert or actively resist this new identity?

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The Aesthetics Of Productive Anxiety by Nicola Bozzi

The Digimag Journal #75 on "Digital Identities and Self Narratives" is finally out. Curated by Silvia Bertolotti and Marco Mancuso, it includes an essay by Nicola Bozzi arising from an intense conversation I had with him on several entreprecariat-related issues. Nicola Bozzi, who is a writer and PhD researcher in Media and Cultural Studies at the University of Salford (Manchester), enriched my understanding of the entreprecarious dimension by linking it to his research focused on the circulation of stereotypical identities in the age of social media and big data. Specifically, we talked about digital nomads, throbblers, normcore, counterculture, bureaucracy and also of a series artworks realized together with Sebastian Schmieg.

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