On “Fuck You Startup World” and Entreprecariat at Large

We're all Richard

We’re all Richard.

Today I stumbled on yet another viral rant about startups.

Celebration, sanctification, parody, scorn… Will the next phase be actual rejection? The good thing about startup culture at large is that it rapidly became a recognizable signifier of something bigger than itself: entrepreneurialism driven by precarious condition, i.e. entreprecariat.

SCRUM boards, mindfulness sessions, and other optimization techniques are took to the extreme in the startup world, but they are instances of a paradigm according to which we all live.

It’s time to recognize the startup component in our lives and find out to what extent it differs from the Silicon Valley golden standard. Maybe we will realize that our routines are no less a parody than the Silicon Valley series. And maybe we will come to the conclusion that it’s not that fun anymore.

 

Silvio Lorusso

Silvio Lorusso is a Rotterdam-based artist, designer, and researcher. His current research focuses on the relationship between entrepreneurship and precarity, i.e. entreprecariat. His work was shown at Transmediale (Berlin, Germany), NRW- Forum (Düsseldorf, Germany), Impakt (Utrecht, Netherlands), Sight & Sound (Montreal, Canada), Adhocracy (Athens, Greece), Biennale Architettura (Venezia, Italy). He holds a Ph.D. in Design Sciences from the School of Doctorate Studies – Iuav University of Venice. His writing has appeared in Prismo, Printed Web 3, Metropolis M, Progetto Grafico, Digicult, Diid, and Doppiozero. His work has been featured in, among others, The Guardian, The Financial Times, and Wired. Currently, he works as a mentor at the Amsterdam University of Applied Sciences’ PublishingLab.

 

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