Plan D – Technoptimism / Technopessimism, Zagreb, 27/09-1/10

Soon I’ll be in Zagreb for a talk (on the 29th) during Plan D design festival, dedicated this year to the theme of Technoptimism / Technopessimism> Below you find the abstract of my talk. Hope to see you there.

The Designer without Qualities

In this talk Silvio Lorusso examines how technical and social transformations have affected the professional and cultural value of the graphic designer. Looking at the impact of automation, visual relativism and intellectualization, he focuses on the professional and cultural dilution of graphic design into online customization and meme-making. Lorusso addresses how the abstract do-good grandeur of design education often obscures a more concrete financial and existential insecurity. In opposition to this, his proposition is to conceive design schools as ‘temporary autonomous élites’ that celebrate the marginality of the designer without qualities and serve as a basis for an emotional counterculture.

Also published on Medium.


Silvio Lorusso

Silvio Lorusso is a Rotterdam-based artist, designer, and researcher. His current research focuses on the relationship between entrepreneurship and precarity, i.e. entreprecariat. His work was shown at Transmediale (Berlin, Germany), NRW- Forum (Düsseldorf, Germany), Impakt (Utrecht, Netherlands), Sight & Sound (Montreal, Canada), Adhocracy (Athens, Greece), Biennale Architettura (Venezia, Italy). He holds a Ph.D. in Design Sciences from the School of Doctorate Studies – Iuav University of Venice. His writing has appeared in Prismo, Printed Web 3, Metropolis M, Progetto Grafico, Digicult, Diid, and Doppiozero. His work has been featured in, among others, The Guardian, The Financial Times, and Wired. Currently, he works as a mentor at the Amsterdam University of Applied Sciences’ PublishingLab.


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