Resist Stress The Mother of All Emotions by Katriona Beales

This contribution by Katriona Beales is part of the special issue of the Pervasive Labour Union zine on the Entreprecariat. Read it here and download it for free as PDF or EPUB.

Banner designed for the exhibition Are We All Addicts Now?, taking place at Furtherfield (London). In the show, Katriona Beales looks at online behavioural addictions and digital dependencies, conditions that are exacerbated by the demands of precarious working conditions within network culture. The phrase ‘stress the mother of all emotions’ comes from Neuromarketing in Action – How to Talk and Sell to the Brain (2014) by Georges, Bayle-Tourtoulou and Badoc. It acts as heading for a book section explaining how to force consumers to make decisions quickly by raising stress levels.

Also published on Medium.


Silvio Lorusso

Silvio Lorusso is a Rotterdam-based artist, designer, and researcher. His current research focuses on the relationship between entrepreneurship and precarity, i.e. entreprecariat. His work was shown at Transmediale (Berlin, Germany), NRW- Forum (Düsseldorf, Germany), Impakt (Utrecht, Netherlands), Sight & Sound (Montreal, Canada), Adhocracy (Athens, Greece), Biennale Architettura (Venezia, Italy). He holds a Ph.D. in Design Sciences from the School of Doctorate Studies – Iuav University of Venice. His writing has appeared in Prismo, Printed Web 3, Metropolis M, Progetto Grafico, Digicult, Diid, and Doppiozero. His work has been featured in, among others, The Guardian, The Financial Times, and Wired. Currently, he works as a mentor at the Amsterdam University of Applied Sciences’ PublishingLab.


Leave a Reply

Your email address will not be published. Required fields are marked *