The first episode of the Post-Digital Podcast is an interview with artist Josh Citarella. On 2 June 2016 I talked with him about his project UV Production House that is a collaboration with Brad Troemel.
Ultra Violet Production House is an Etsy store that provides the buyer, or collector, with material kits and a fabrication guide for the original works. The images in the store are photoshop hacks; combinations of pre-existing products found through on demand internet retailers and shops. Collectors assume responsibility for the realization of materials received based on parts, tools, and tutorials sent to them at the point of purchase. They are equipped with a certificate of authenticity for their purchase and can choose to assemble the work or leave their boxes of parts and tools unopened. Prices vary from € 0,94 to € 14.026,-.
UV Production House is an ingenious working model for artists to lessen the risk and debt associated with being an artist. Josh will introduce the concept himself in more detail. While listening to the interview, I recommend you to have a look at the project: www.etsy.com/shop/uvprodcutionhouse.
Selection of works discussed in this episode
All images via: https://www.etsy.com/shop/uvproductionhouse/items