Posted: September 8, 2011 at 4:26 pm |
By: leditup |
Team Led It Up is back and working quite a lot to be ready for the Netherlands Film Festival (NFF). After our working hours, we are meeting to work on this new project.
During this week, the team is uploading some movies to create the content of our game, Galgje, while our designer Roxanne is taking care of the design.
All of this to create the perfect game for the professionals/fans of movies!
We also already planned a testing day. That will be next Thursday, in Utrecht at the Neude, since the screen is already installed there and running. So we can test our application to make some changes before the D-Day.
Posted: June 29, 2011 at 10:23 am |
By: leditup |
Tags: event
Last week was an exciting week for us. We launched our interactive installation at Festival Mundial in Tilburg and 2 days later were at the Golden Dot Awards in Amsterdam. As regular reader and follower of our project you’ve probably noticed our lobbying for votes these past few weeks. We’ve been spamming the social interwebs on a daily basis to get us closer to that price, the Golden Dot Public Award. Like the name suggests, the winner of this award is chosen by the public. Besides that we could enroll our project into one of these 5 categories:
IAM Bright (nice entrepreneurship, good insight in the market)
IAM Creative (most creative, the new big idea)
IAM Usability (best user centered design with a brilliant usability)
IAM Technical (most innovative, technical solution/application)
IAM Social (best use of social media and marketing)
We were in the IAM Technical group and were judged by the head of IT @ Mobile Generation. WE WON! To be honest, we thought we would only have a real shot at the Public award. Surprised and very happy we walked onto the stage and claimed our prices. At the end of the evening the Public award was chosen. The organization showed everyone the realtime status of voting and there we were, on top! With nearly 800 votes! Crazy! The project that came in second place had around 450 votes so we won with a huge difference. Thanks to everyone who voted for us and special thanks to those of you who voted with more than 1 email address and forced their friends and family to vote as well. Your loyalty and dedication has brought us the award with all it’s fame and glory. After claiming this price on stage we planked in front of everyone to win our third award of the evening: the planking award. Presenter of the night had called on everyone to plank and disturbed as we became from all this happiness and adrenaline, we actually created a plank-stack on stage.
All in all it was a great night to celebrate the ending of the project and reflect on a successful launch at Mundial. Led It Up is very happy!
See below a picture gallery (courtesy to IAM) and check out Havana for a video of the night.
Today, we’re finally there. After weeks of research, multiple concepts, various designs, a hectic production fase and lots and lots of testing and tweaking, we’re finally ready to launch our multi-user game, packed in a webapp and presented to you on a 15m2 LED screen @Festivalmundial2011 in Tilburg.
Follow us on @medialab020 and @leditup020
We’re back in Amsterdam next monday!
Have a nice weekend, We’re going to play some games with #selahsue, #triggerfinger, #moby, #goldfish and many others….
As you may know by now, our team lacks a designer. For that we asked the help of art director Roxanne Allard (Ontherockz Concept & Creatie). The past few weeks she’s been working on our overall style (logo, blog banner, festival banners, clothing, flyers) and the visuals for the LED screen and mobile web application. Emile van de Coevering (Escapation) was brought on board to animate the LED screen and make it attractive enough for our festival crowd to pass on the music for a while and play with our installation instead. More on that later when we got some nice sneak peeks for you.
Curious to see what our current designs look like? Read along for pics!
When we first started, our logo and blog banner were created fairly quickly. Later on we decided to adapt the entire project to a ‘Delfts Blauw’ style. Roxanne created everything along those lines and adjusted our logo to look cool in blue (see above). For the LED screen we chose to use an old school TV to emphasize the philosophy of old versus new, cultural heritage in a contemporary setting. The web app should be as light and easy as possible, so it’s pretty basic but matches our overall style. We chose white hoodies with blue printing as our festival gear and the flyers incorporate our blog banner in a vintage, Delfts Blauw look. The festival banners are going to be placed around the screen, on the fences. We ordered 5 of them in total; all include a QR code to the website. It was a conscious decision not to put these QR codes on the flyers as this may result in too many curious people crashing our internet while not standing in front of the screen.
We’re extremely pleased with how everything looks. Big thanks to Roxanne for her hard work! Below is a gallery of the designs. Click on the thumbnails to view the pictures in their entirety.
Last Wednesday we had our second testing day at Den Haag Central Station. We could test ‘Galgje’ and the memory game on the Dropstuff screen by playing a couple of rounds. Was funny!
What changed compared to the first testing day? Well, our designer Roxanne delivered the layout of the screen and the web application. It was pretty nice! Finally, we could see the results. It is way better to play our games in colour than black and white.
We encountered only one small problem during this testing day: the size of the screen in Den Haag was not the same as the one we are going to use at Festival Mundial. So the content wasn’t fitting perfectly on this screen. But the main things we wanted to check were the design and the colors, which we could check on a different resolution as well. We decided to change some colours here and there and adjust the style of the visuals to become a bit more realistic.
This week, we are trying to plan another testing day. This time in Utrecht because the screen that we are going to use at Festival Mundial will be there. Then we can have a clear idea about what the final result will look like.
Today Emile, our animation guy from Escapation, will be here to work on the animations. We can’t wait to see the cool results!
In brief; Everything is going well. Follow our Blog/Twitter/Facebook to have the latest news! Here, you can find some pictures of this testing day:
This week is all about design and PR. Today Roxanne came in to present us her first designs for the screen and the mobile web app. It’s all looking very cool and we’re sure the end results are going to be slick. We decided to go with a Delfts Blauw theme, with a welcome screen that is shown inside an old TV. This way we incorporate both the ‘old Dutch TV’ from the Open Images videos and the general old Dutch theme of the project. Emile will make sure everything is animated in a nice fashion. He will create our ‘hangman’ and animate a nice ‘come here and join’-video to show inside the old TV for the first screen. Deadline for the final design is next week so we can start testing the week after that. Stay tuned!
PR is also something we’re working on at the moment. How to increase buzz around our project? How to reach the Mundial audience before the festival starts? We’ve met with someone from PR @ Sound & Vision and someone from the HvA. Both can help a lot with spreading our message. We’ve been typing press releases and website / app / programme book / newsletter -texts and they will send these out for us to important connections. Mundial will put us in their programme books and on their website. Besides that we will increase our presence in the social media and tweet more often.
On Tuesday we went to Den Haag central station to test our first prototype, hangman. Gijs from Dropstuff and Emile, our animation guy, went with us to play a couple of rounds on the Dropstuff screen that’s placed in the central station hall. Everything went better than expected. Of course some bugs appeared but no major ones. We tested the visuals and it seems the videos from Open Images work pretty well on the LED screen. We were a bit afraid that the videos would show up as white ‘stains’ on the black, but they were very visible. Pleasant surprise! We also noticed that some visual styles (coloured, moving lines) work better than others (white background is a no-go, black is best). Maarten from Sound & Vision joined us for the last hour and seemed very pleased with the progress.
We brought a camera and Helene and Daan created this short clip to give you an impression of the day:
All in all, Den Haag was a fruitful adventure. We’ve got plenty of bugs to fix and design elements to work out. The design part will be in the hands of Emile and Roxanne. Next week we’ll be meeting up with them to discuss progress. As soon as we’ve got some first visuals we’ll post them on the blog.
Our business cards are here! Very big thanks to Milly from Pantheon drukkers and of course our designer Roxanne. We needed cards that had all of our individual info on them, so we wouldn’t have to create 5 different cards. Worked out well! As you can see, we’re very happy with them.
Last week was an exciting week for us. We launched our interactive installation at Festival Mundial in Tilburg and 2 days later were at the 
We’re in the running for the Golden Dot Awards and need your help! Please take 1 minute to go to 
