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	<title>Comments on: Florian Cramer on &quot;Why Semantic Search is Flawed&quot;</title>
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	<link>http://networkcultures.org/wpmu/query/2009/11/15/florian-cramer-on-why-semantic-search-is-flawed/</link>
	<description>Just another www.networkcultures.org weblog</description>
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		<title>By: Reza Sardeha</title>
		<link>http://networkcultures.org/wpmu/query/2009/11/15/florian-cramer-on-why-semantic-search-is-flawed/comment-page-1/#comment-71</link>
		<dc:creator>Reza Sardeha</dc:creator>
		<pubDate>Tue, 24 Nov 2009 18:43:01 +0000</pubDate>
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		<description>Semantic search is most certainly not flawed in my opinion. Although there are different opinions about what semantic search actually is or should be I believe current search engine simply won&#039;t survive if they don&#039;t embrace semantic search.

Google&#039;s Pagerank is purely based on a very commercial method of ranking results.

Let me give you an example of what we&#039;re doing at the moment with our recently launched search engine in perspectives of Semantic Search.

We&#039;re now developing first of all an semantic filter backed up by a semantic results ranking, which further is backed up by a semantic personal result ranking.

Once approved by the user we will tap into the users social data collected by Facebook, twitter etc. Organize this data and create a profile. From this profile we could for example determine where this user is going to be location wise(For example London) in a week. When this user is searching for the keyword &quot;Hotels&quot; the first result will be a hotel based in London.

It won&#039;t be easy but it&#039;s most certainly possible. We&#039;re expecting to test our first Semantic layer on top of our current search engine in about 3-4 months.

To conclude we believe semantic search is the future and most certainly not flawed ;).

Best regards,
Reza Sardeha
Co-Founder ImHalal.com</description>
		<content:encoded><![CDATA[<p>Semantic search is most certainly not flawed in my opinion. Although there are different opinions about what semantic search actually is or should be I believe current search engine simply won&#8217;t survive if they don&#8217;t embrace semantic search.</p>
<p>Google&#8217;s Pagerank is purely based on a very commercial method of ranking results.</p>
<p>Let me give you an example of what we&#8217;re doing at the moment with our recently launched search engine in perspectives of Semantic Search.</p>
<p>We&#8217;re now developing first of all an semantic filter backed up by a semantic results ranking, which further is backed up by a semantic personal result ranking.</p>
<p>Once approved by the user we will tap into the users social data collected by Facebook, twitter etc. Organize this data and create a profile. From this profile we could for example determine where this user is going to be location wise(For example London) in a week. When this user is searching for the keyword &#8220;Hotels&#8221; the first result will be a hotel based in London.</p>
<p>It won&#8217;t be easy but it&#8217;s most certainly possible. We&#8217;re expecting to test our first Semantic layer on top of our current search engine in about 3-4 months.</p>
<p>To conclude we believe semantic search is the future and most certainly not flawed <img src='http://networkcultures.org/wpmu/query/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> .</p>
<p>Best regards,<br />
Reza Sardeha<br />
Co-Founder ImHalal.com</p>
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		<title>By: Florian Cramer</title>
		<link>http://networkcultures.org/wpmu/query/2009/11/15/florian-cramer-on-why-semantic-search-is-flawed/comment-page-1/#comment-70</link>
		<dc:creator>Florian Cramer</dc:creator>
		<pubDate>Mon, 16 Nov 2009 00:01:15 +0000</pubDate>
		<guid isPermaLink="false">http://networkcultures.org/wpmu/query/?p=963#comment-70</guid>
		<description>Thanks for this summary. - A few elaborations and minor factual corrections: Search engines do not just exist on the web, but in all digital media devices (including mp3 players, E-Book readers, PC operating systems), and have become one of their crucial selling points; contemporary debates on search engines need to reflect this.

Historically, unified classification schemes/taxonomies have been the center of Aristotelian (scholastic) science and were abandoned by modern (empirical) science for good reasons.

Please allow me to correct the summary &quot;that the Internet as a medium for publication and information storage is not sustainable and argued for redundancy in web archiving&quot;. I did not speak of the Internet as a whole, but only of the World Wide Web, which is massively transforming from an online publishing medium into a real-time software application platform. Commercial search engines and the &quot;walled gardens&quot; of so-called &quot;Web 2.0&quot; platforms and social networking sites have become so powerful because they make up for deficiencies in the original, still unchanged design of the World Wide Web: the insufficiency of hypertext for information retrieval,  the instability of URLs, the absence of distributed/redundant storage, revision control (i.e. document version rollback) and the absence of a public domain full text search index (which everyone could use for building their own search engines with its own filtering, ranking and user interface) as part of the standard technological infrastructure of the web.

Since I had to rush these points in a twenty minutes presentation,  my lack of technical explanation and use of terse technological terms probably made many people in the audience misunderstand what I was trying to get across. I am not arguing in favor of setting the web in stone, and &quot;clean it up&quot;, in order to make it a long-lasting archive. Rather, I think that the weaknesses of its current design are the real cause of the current &#039;cognitive capitalist&#039; monopolies over web search and online publishing platforms. The issues can, in my opinion, not be fixed by some alternative to Google and other web services, but only on the deeper level of how the web works.</description>
		<content:encoded><![CDATA[<p>Thanks for this summary. &#8211; A few elaborations and minor factual corrections: Search engines do not just exist on the web, but in all digital media devices (including mp3 players, E-Book readers, PC operating systems), and have become one of their crucial selling points; contemporary debates on search engines need to reflect this.</p>
<p>Historically, unified classification schemes/taxonomies have been the center of Aristotelian (scholastic) science and were abandoned by modern (empirical) science for good reasons.</p>
<p>Please allow me to correct the summary &#8220;that the Internet as a medium for publication and information storage is not sustainable and argued for redundancy in web archiving&#8221;. I did not speak of the Internet as a whole, but only of the World Wide Web, which is massively transforming from an online publishing medium into a real-time software application platform. Commercial search engines and the &#8220;walled gardens&#8221; of so-called &#8220;Web 2.0&#8243; platforms and social networking sites have become so powerful because they make up for deficiencies in the original, still unchanged design of the World Wide Web: the insufficiency of hypertext for information retrieval,  the instability of URLs, the absence of distributed/redundant storage, revision control (i.e. document version rollback) and the absence of a public domain full text search index (which everyone could use for building their own search engines with its own filtering, ranking and user interface) as part of the standard technological infrastructure of the web.</p>
<p>Since I had to rush these points in a twenty minutes presentation,  my lack of technical explanation and use of terse technological terms probably made many people in the audience misunderstand what I was trying to get across. I am not arguing in favor of setting the web in stone, and &#8220;clean it up&#8221;, in order to make it a long-lasting archive. Rather, I think that the weaknesses of its current design are the real cause of the current &#8216;cognitive capitalist&#8217; monopolies over web search and online publishing platforms. The issues can, in my opinion, not be fixed by some alternative to Google and other web services, but only on the deeper level of how the web works.</p>
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