Archive for the 'MyCreativity' Category

Final day presentation: MyCreativity

Sunday, March 8th, 2009

Coordinator Bas van Heur presented the outcomes of the MyCreativity network on this final day of Winter Camp. A network that, as Bas immediately indicated, isn’t particularly organized, or strong in its node-to-node connections. Rather, the network consists of a group of individuals with a shared interest in the particularities of the creative industries, brought together, assembled, especially for the Winter Camp event. These individuals operate from a multitude of different positions, which on one side is an advantage, because now finally not exclusively including creative industries criticasters. But on the other side also difficult, because during Winter Camp this made it particularly hard to find some common ground.

But a lack of organizational structure doesn’t per definition mean that a network lacks an added value. Because what especially is the added value of an organized network? What’s important for the MyCreativity network is that information is exchanged amongst its partakers as Bas explains. And from my own experience of sitting-in during some of their sessions this certainly happened, but if this is enough for a sustainable network to grow out of it, well, I have my doubts. Regardless of my doubts, a concrete group end product was realized, the intangible negotiation website. Described by themselves as, ‘a collaborative editing site for ethical guidelines and working contracts for collaborations of freelancers with institutions and funders’.

But only zooming in on the creative industries through a present day perspective didn’t provide the overview the MyCreativity network needed to map the issues at hand. They decided to project themselves into the future, the year 2020 to be exactly, and look to the present through a future day perspective. Well, see it yourself.

The MyCreativity Topic

Saturday, March 7th, 2009

MyCreativity is a network primarily communicating via their mailing list, if, in fact you can call it a network at all. At least it provides means to think about the limits of the network, and one limit of this group seems to be organization. It is a network of expertise and/or reflection, but this does not seem to flow back into something like a MyCreativity network. Another limit is related to the idea of the creative industries, which has the connotation, although plural, of one industry when in fact there are many, some of which might not even qualify as industry to begin with.

Winter Camp

The topics addressed are however important ones and have a lot to do with the problem of communication between governmental institutes and their policy makers and people who produce creative products. Local politics for instance often see the creative industries as both a way to do nice and fun things as a way to solve other political issues such as unemployment and uneducated youth (or undeveloped talent) for (re) integration into society. The division is often between creative elites receiving funding and the more socially involved creatives, being used for a political agenda. In cases where politicians ask the creatives for advise, a high consultant fee is seldom paid for this valuable advise.

Winter Camp

Something which might be at the foundation of the problematic communication is the lack of a creative industries business model or at least means to measure its value. This makes it hard to situate it as a profitable industry or distinguish between those parts that need subsidies and those actually having a large influence on the economy. The influence of design in what are seen as regular industries should not be underestimated, without design (or the creative labor of advertisers and brand makers) companies often fail to get market share.

MyCreativity is a topic, a topic that needs to be addressed by the creative workers, political policy makers as well as the so-called regular industry. As it is right now it does not look like MyCreativity will function as a body that will initiate projects or action, but rather will use the shared knowledge to improve their individual areas.

MyCreativity: Precarity and Collaboration

Thursday, March 5th, 2009

As a network that really isn’t a network yet, MyCreativity so far doesn’t work with an overarching structure. At present it consists of a group of individuals that all share some relation to the creative industries. But as participant Michael Lafond explained during the space-time interval before lunch – result of the huge lunch line – maybe a sustainable network will spin off from Winter Camp cooperation. Nevertheless, during these Winter Camp days the participants of MyCreativity largely work up to some sort of paper summarizing points of discussion, and final outcomes, for which a Wiki functions as a temporal resource for their precarious Winter Camp labour.

Winter Camp

Similar to the first day, also on this second day of Winter Camp the MyCreativity session was structured around individual presentations, offering topics for discussion. The first presentation was by Birgit Bertram from the Secret Service arts collective. Unfortunately the call for a blogger (to document the discussion) came too late, and I missed the presentation, but I was still in time to make sense of the discussion that followed.

It revolved around a subject of general importance, a subject that especially in the creative industries regularly pops up. Money! And then mainly in relation to the notion of precarity, which in practice means something like being free, but mostly broke.

Winter Camp

The financial issues of precarity that thrived during the discussion related to overcoming the irregularity of wages (or not getting any at all) as creative industry ‘employee’. And connected, the often non-existence of (temporary) labour contracts. An interesting group fact was that no member knew what each other earned, but each of them was very interested in knowing. This interest not only came from a personal curiosity, but also from a collective need to produce an ‘earnings’ map out of it. Thus getting an understanding of the spread of wages by making it transparent. Two people ‘revealed’ their monthly earnings but, for a still obscure reason, this idea blew over. In its place the subject of standardized contracts (E.g. http://www.ownterms.org/) was discussed as a possible solution for the financial irregularities. But, as most projects in this case, the secret service collective occurs within an environment of acquaintances, where asking for a legal contract often is skipped. Instead, within this trustworthy environment, the verbal contract dominates, which isn’t a rock-solid basis for a regular income.

The second presentation by artist Daniela Swarovsky, dealt with the issue of (pre)gentrification and the arts. Daniela showed a flood of projects undertaken in areas of gentrification surrounding Rotterdam. Again a key issue in these projects revolved around money. There are almost zero initiatives for gentrification coming from the community itself, mostly because as Daniela explains, ‘Everybody wants to make their money’. In short, everybody focuses on their own income but doesn’t care about the neighborhood in which they live. Another major issue seems to be the sustainability of these projects. As these community art projects seemingly are short-fixed, fitting in the strategy of ‘open source Urbanism’ that fittingly describes this short-term perspective of government policy. Question is if government and housing corporations even have an interest in the gentrification of old neighborhoods at all. Leaving it temporarily open as a haven of experiment for the creative community, or rather just upgrade it a.s.a.p, bumping out the existing community (local stores, restaurants, etc.), and replacing it with middle to upperclass living spaces.

Personally the most rewarding, and certainly the most fun, was the final discussion. Highlighting the key issues through the individual projection of desirable futures. This method for having conversations called ‘The future archive’, revolved around projecting yourself in a desirable future, while actively remembering the present. The future perspectives primarily focused on issues of finance/precarity, and collaborations. Some interesting ‘remembrances’ came up, which set out what for us, actually is the present;

  • ‘Sustainability question was a huge issue within the project framework. Often no money was got for the projects’.
  • ‘At the time of Winter Camp, no apartment (saving money), no stable job (teaching gigs, workshops)’
  • ‘Juggling between unemployment and small projects’
  • ‘Having a job, being unemployed, having a job, being unemployed, etc. Paradoxically this situation makes it possible to do the things I wanted to do’
  • ‘Women dominate today’ (future)
  • ‘Masculinity has become extinct now’
  • ‘Women had a better network strategy in those days. They grew a network     of support in there direct locality’
  • ‘Competition was always there – Hunting for the cv – developing networks to get there career going’
  • ‘Open CV was developed, thinking it would help the competition amongst cultural people’ (E.g. www.bioswap.net)

So, to sum up, following these last remarks in a loose interpretation, money, the precarity issue, in terms of irregular wages, or not receiving any, actually proofed to be primarily a male issue. Women on the other hand, exploited the practice of networking, collaborating with equals, sharing CVs, and actually survived. This evolution seems to evolve naturally, so where does it leave the practice of the – not yet officially – set up MyCreativity network?