Out now! The Allure of the Selfie: Instagram and the New Self-Portrait by Brooke Wendt.
Over 130 million images with the hashtag ‘selfie’ have been uploaded to the social media platform Instagram. In The Allure of the Selfie: Instagram and the New Self-Portrait, Brooke Wendt examines the significant hold that the ‘selfie’, or the digital self-portrait, has over self and society. Media theorist Vilém Flusser observed that society could become programmed to snap pictures for the sole benefit of cameras, as though under a ‘magical spell’, if photographs continued to be undecoded. Wendt examines this magical spell by analyzing users’ self-portraits on Instagram, one of the most popular contemporary platforms for image production.