Critical Meme Reader II: Memetic Tacticality

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INC Reader #16 

Critical Meme Reader II: Memetic Tacticality

Edited by Chloë Arkenbout and Laurence Scherz

The (political) power of memes has moved beyond virtual images. The distinction between the virtual and ‘real life’ no longer applies, or perhaps was never really there. Their effects (or should we say affects?) are moving through digital infrastructures, policy, regulations and bodies. If memes are used as a tool by the alt-right to mobilize people to storm the Capitol and play a substantial role in the Ukrainian war, can they also be used by the left to spark a revolution, as memetic warfare is more immediate and accessible than real-life demonstrations? What kind of labor would that require? What kind of tools and principles would we need? And what if memetic logics of spreading information were applied to spread progressive ideas for a possible future? 

Contributors: Pierre d’Alancaisez, Chloë Arkenbout, Bhumika Bhattacharya, Marijn Bril, Savriël Dillingh, Tom Divon, Jasmine Erkan & Emma Damiani, Inte Gloerich, Manique Hendricks, Katrin Köppert, Isabel Löfgren, Geert Lovink, Mariana Manousopoulou, Anahita Neghabat & Caren Miesenberger, Laurence Scherz, Florian Schlittgen, Christine H. Tran, Jordi Viader Guerrero, Jamie Wong and Daniel de Zeeuw, Tommaso Campagna, Eleni Maragkou, Jesper Lust & Carlo De Gaetano. 

Copy editor: Geoff Hondroudakis
Proofreader: Laurence Scherz
Cover Design
: Tommaso Campagna
Design and EPUB development: Laurence Scherz and Tomasso Campagna
Printing and binding: GPS Internationale Handels Holding GMBH
Cover image: Corinna Haselmayer, Nuremberg, Germany (03/23/2019)

Published by the Institute of Network Cultures, Amsterdam 2022

ISBN print: 9789492302908
ISBN EPUB: 9789492302915


Supported by the Centre of Expertise for Creative Innovation and the Amsterdam University of Applied Sciences, Faculty of Digital Media and Creative Industries.

This publication is licensed under the Creative Commons Attribution NonCommercial ShareAlike 4.0 Unported (CC BY-NC-SA 4.0). To view a copy of this license, visit

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