Wooing the Digital Crowd

By jessvanzyl, April 16, 2015

The question keeping me awake over the last month has been: how do designers or publishers get to know their audience? ‘Audience’ sounds like a faceless mass to me, so I decided to find some faces, some voices and some eyes – to question, track and analyse. I want to know a little more about real readers in order to (hopefully) get [...]