Opinions and Stats About Digital Publishing as Q&A

Are tablets and e-readers are two competing markets?
Yes. The booming market for tablet computers is starting to make the dedicated e-reader obsolete. February 28, 2013

How many ebooks does Amazon sell in comparison to printed ones?
Amazon now sells more ebooks than hardbacks and paperbacks combined, the company has said. August 6, 2012

What are the most popular ereaders on the US market?
Amazon’s Kindle is by far the most popular device, owned by 62% of e-book readers; Barnes and Noble’s Nook has 22% of the market. June 4, 2012

Do ebooks substitute printed ones?
Not at all. Ebook readers are still voracious consumers of print books too. June 4, 2012

Does the iPad’s retina display measure up to e-ink?
No. If you love reading and are looking to invest a chunk of money into a device as a dedicated e-reader, then the iPad is not your best bet. April 11, 2012

How many US citizens own an e-reader?
29% of Americans age 18 and older own at least one specialized device for e-book reading – either a tablet or an e-book reader. April 4, 2012

How many American adults have read ebooks?
A fifth of American adults have read an e-book in the past year. April 4, 2012

How does E-book reading happens?
E-book reading happens across an array of devices, including smartphones. In our December survey we found that e-book readers age 16 and older were just as likely to have read an e-book on their computers as had read e-book reader devices specifically made for e-book consumption. Cell phones are reading devices, too. April 4, 2012

From the perspective of the book’s typology, did the market of ebooks used to follow the same pattern of physical books in 2011?
No. While the majority of physical book sales are in adult non-fiction, the majority of ebook sales are in adult fiction. 2011

What were the most common ways to read an ebook in 2010?
Laptops only slightly trump the Kindle, 35 percent to 32 percent. Coming in third was the iPhone, with 15 percent, followed by a Sony e-reader (12 percent), netbooks (10 percent) and the Barnes & Noble Nook (9 percent). Also at 9 percent was the iPad. August 10, 2010

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