Book Launch of Becoming the Product by Morgane Billuart 

The evening will begin with a presentation of Becoming the Product by INC researcher Morgane Billuart, followed by a conversation and Q&A with Geert Lovink. Together, they will explore how the figure of the critical internet researcher operates within an economy shaped by attention, aesthetics, and influence. The discussion will examine the formats through which intellectual work becomes visible on platforms: Instagram reels and short-form content that propel figures into recognition, long-form YouTube essays that cultivate depth and analysis, and research books that experiment with form and aesthetics. But what does it mean to “influence” as a critical thinker online?