Posts By: Inte Gloerich
As a small, independent publisher, how do you win out in the attention economy? Platform 2 Platform is an exercise to see what happens when you decide to turn the game on its head. Instead of hoarding eyeballs, what happens when you give them away to those you trust and value?
Urgent Publishing report by Inte Gloerich, 15-05-19. Pre-Conference Night: Post-Truth Publishing.
Platform 2 Platform
Written by Inte Gloerich, Silvio Lorusso and Niels Schrader. During our meetings we defined the primary goal of the project: to mutually broaden the involved platforms’ audiences and thus strengthen the their positioning. By creating connections between each publisher’s website, their respective audience are ideally shared.. More specifically, the method we use to achieve this [...]