Urban Projection Use Your Head MediaLAB 2011


Use Your Head is an interactive urban projection produced by MediaLAB Amsterdam together with the Filmwerkstatt Munster for the Flurstucke Festival. The audience can play a game where they use their own head as an avatar on the characteristic facade of the Diozesan Bibliothek. The goal of the game is to find a balance between Culture and Industry. By playing this game, they intend to make the public reflect on the use of public space for cultural or commercial purposes.

The project is developed by students of the MediaLAB Amsterdam, of the Applied University of Amsterdam (Hogeschool van Amsterdam). They worked with the creative producers Jan Scholte & Gijs Gootjes, and the project was assigned by Winfried Bettmer and the Filmwerkstatt Munster.

The students who participated in the project are:

Guido Huijser – producer

Natta Frank – producer

Oskar Moleman – graphic designer

Janek van Abeelen – programmer

Thijs Last – 3D designer


Interaction Designer: Arne Boon

Visual artist: Felix Kraemer

Code Guru: Wouter Reckman

Sound designer: Michiel Nijhof Samplemaster