Posts By: jessvanzyl
What the… Future?
The talk opened with an audience survey: How many people felt positive about the future? About 50%. And how many people, as designers, felt they could influence the future? Hands lowered – about 20%. Recently, I attended the UX Conference PUSH 2015 in Munich. One talk in particular struck a dystopian chord with me and [...]
Wooing the Digital Crowd
The question keeping me awake over the last month has been: how do designers or publishers get to know their audience? ‘Audience’ sounds like a faceless mass to me, so I decided to find some faces, some voices and some eyes – to question, track and analyse. I want to know a little more about real readers in order to (hopefully) get [...]
Match-making with Plato
Attention without feeling is only a report – Mary Oliver Was Plato right when he said that writing would only give us the semblence of wisdom by telling us many things without teaching us to use it? As any first time googler knows, an unrefined question results in an avalanche of search results – information [...]