BiNu’s Worldreader – a reading app for emerging markets

By Kimmy Spreeuwenberg, June 24, 2013

The future, as every marketer knows, is in content. But that doesn’t just mean video, audio and all the impressive high tech stuff. It also means basic amenities like books. In many regions around the world there simply isn’t access to reading material. And at the most basic level, the abundance of mobile technology facilitates [...]