The lessons publishers can learn from the music, film and...
We all (want to) must go digital
By Kimmy Spreeuwenberg, July 15, 2013
The lessons publishers can learn from the music, film and game industry. Thesis by Tamara Wouda, graduated April 2013, Hogeschool van Amsterdam. Major: Media, Marketing & Publishing. Commissioned by: Meulenhoff Boekerij Resume: This thesis aims to answer the following question: “What are profitable business models, currently used in the music, film and game industry, which [...]