As you may know by now, our team lacks a designer. For that we asked the help of art director Roxanne Allard (Ontherockz Concept & Creatie). The past few weeks she’s been working on our overall style (logo, blog banner, festival banners, clothing, flyers) and the visuals for the LED screen and mobile web application. Emile van de Coevering (Escapation) was brought on board to animate the LED screen and make it attractive enough for our festival crowd to pass on the music for a while and play with our installation instead. More on that later when we got some nice sneak peeks for you.
Curious to see what our current designs look like? Read along for pics!
When we first started, our logo and blog banner were created fairly quickly. Later on we decided to adapt the entire project to a ‘Delfts Blauw’ style. Roxanne created everything along those lines and adjusted our logo to look cool in blue (see above). For the LED screen we chose to use an old school TV to emphasize the philosophy of old versus new, cultural heritage in a contemporary setting. The web app should be as light and easy as possible, so it’s pretty basic but matches our overall style. We chose white hoodies with blue printing as our festival gear and the flyers incorporate our blog banner in a vintage, Delfts Blauw look. The festival banners are going to be placed around the screen, on the fences. We ordered 5 of them in total; all include a QR code to the website. It was a conscious decision not to put these QR codes on the flyers as this may result in too many curious people crashing our internet while not standing in front of the screen.
We’re extremely pleased with how everything looks. Big thanks to Roxanne for her hard work! Below is a gallery of the designs. Click on the thumbnails to view the pictures in their entirety.
