Cameron Foden is Senior Denim Designer at Calvin Klein. We spoke on the developments of his job and noticable impacts on the fashion industry so far, under the circumstances of COVID-19.

22nd MARCH, 2020

(Ruth, pictured left) So, fashion…

(Cameron, pictured right) So, fashion. Obviously this is going to be very, very interesting. How all aspects; so a) consumerism as a whole, and b) fashion itself, will be effected. The luxury goods industry is going to be devastated, especially as people re-evaluate their priorities and their spending. With so much uncertainty people are going to have a complete change in their spending habits. I don’t think we can even begin to comprehend yet what it’s going to look like. Some people are saying we are looking at half a year (for recovery), other people are saying we are looking at up to two. Let’s see where we end up be next week, or next month. I suspect prospects are only going to look more and more grim.

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