The following is an excerpt from my new book Offline Matters: The Less-Digital Guide to Creative Work, which can also be found in the current print issue of Amsterdam Alternative newspaper.
Shock Me. Please.
On Pervasive Boring Creativity
Who knew living ‘a creative life’ would feel so arid? Where is the joy, the excitement, the risk, or the shock? Nothing is shocking besides the diminishing sense of possibility – and the working conditions. The work is safe, predictable, and supposedly ‘predicted’. All conforming to predetermined directives.
It’s not a matter of standing out, it’s a matter of fitting in and doing that very well. Future Shock. Present Shock. The Shock of the New. Do we even know how to feel shock anymore? We’re talking real shock – confused, challenging, discomfort-at-oddity shock. Not the shock one is ‘supposed’ to feel. Not the play shock that follows looking around and see others acting shocked, then following along accordingly – hazarding a guess that it’s simply the correct reaction to be done.
Except, nothing is being done. What are we really doing here? What are we even creating now? More ‘engaging content’ to exasperate the masses, complicit in the contemporary zombie condition? More riffs on past styles, never-ending re-runs of previous cultural moments? More distractions and ever-cooler ways to say ‘spend, spend, spend!’ without quite saying it? Boring. …