Rogério Lira is a graphic and interaction designer living and working in Amsterdam. Born in the sixties in São Paulo, Brazil – just in time for the summer of love – Rogério studied fine arts, designed books and catalogues for São Paulo museums and then joined the initial creative team of MTV Brazil, where he specialised in the design and production of title sequences and video graphics. He left Brazil with rather vague travel plans, which took him to southeast Asia, where he designed for Channel [V] in Hong Kong and later to Brussels and Amsterdam, where he graduated at the design department of the Sandberg Institute.
Rogério Lira has since then established his own design studio in the centre of Amsterdam, working both independently and in cooperation with a number of Dutch colleagues. He has developed projects ranging from on-air graphic identity for Dutch broadcasters to complex online
applications, live video shows, books and postage stamps. Commissioners include the late Dutch Design Institute, VPRO, NPS/Nova, TPG Post, TBWA, The Amsterdam Fund for the Arts and the Brazilian Embassy in The Hague. Rogério Lira is now a member of the selection committee of the Funds for the Visual Arts, Design and Architecture in Amsterdam and teaches at the Utrecht Graduate School of Visual Art and Design.
From his cross-cultural perspective, Rogério Lira is particularly interested in the role of design in defining the identity of different social groups and in stimulating contact between these groups. He currently researches the interaction between people, their bodies, the public space and digital media.