The 8th of March is the International Women’s day and a national holiday in 35 countries, dating as far back as 1911. Indiegogo decided to celebrate it between March 3-8, by contributing $1 for every $25 raised for every campaign that empowers girls and women. Eligible campaigns can be for individuals as well as non-profit, organizations and companies.
On their website you can have a look at the campaign mechanism and a few examples of submitted campaigns.