INC partners with Analogy: Platform-Minded Publishing

While Amazon has been claiming that the book is not dead, one would have some doubts saying the same about the publishing industry.

A paradigm shift is taking place and many, if not most publishers are struggling with the harsh reality of losing sovereignty. Is it still possible to run a sustainable business as an old school publisher? If so, for how long? Generally, publishers point fingers at the current winners in the information business: Google, Facebook, Spotify & co.

Although their complaints might be justified, we at Analogy believe that the problem also lies in the fact that most publishing enterprises stick to the old way of doing business. Writer’s write books, an editorial team does the editorial work, and an incredibly complex distribution chain sucks most of the revenue out of the final product.

When we created Analogy within the PublishingLab incubator, we decided to look past this old regime of doing business and aim our energy at creating a more efficient and sustainable production model. We analyzed the strategies of the winners and extracted business concepts from their money making systems.

We are proud to demonstrate the advantages of our business model in the upcoming Moneylab #3 event.










To spark some interest, we want to give a sneak peek of what is under the hood. We’ve been working with all the information published by the INC in order to generate new content. We have run some recent blogposts from the Moneylab through our system and made it dream up some new, raw, and innovative content that will be used during the event to create publications:

“The community and change in the material interaction in the children of the most important detail, what is made to accept any wider supervision and alternatives through the transformation of the filtering.”

“The artwork is consistent with the person seeking a stage of the world of digital settings and information and community members.”

“Now this way to be the computer will have a good account for men’s surplus far beyond a basic experience of sound analysis of the original language available content and the part of a new media, the means to most set of peaceable.”

“It is a person’s general understanding of the absence of the development of potential of online dating profiles. For the collaborative aesthetic manifestation of marriage.”

“They got many of its users appear part of the recommended vendious alternatives as the transformation often included tweeting means to consider and examining a user, personal data trustworthiness.”

“The first time they do not be accessed by the service shows that there are other computers.”

“The kind of interactions in the late information about their choices for the international and secret.”

“We live in the context of any particular ambition.”

“However, the issues in which social entertainment experiences, but also to construct staying that it was articulated as a general public and the relevant issue in the context of different level and culture.”

“Social media are more than a significant digital theory.

We hope to see you at Moneylab #3.


Platform-minded publishing.