Andrew Clay – YouTube: Make Money While Escaping Death
By Nicola Bozzi, March 11, 2011
A media theorist and lecturer at Leicester's De Montfort University, Andrew Clay has been investigating online video for some time. As an opener of the sixth edition of Video Vortex, his intervention explored YouTube and effectively went a bit beyond, as the Reader tagline suggests. The British theorist raised several compelling questions about the popular video sharing platform, inspiring the audience to ask quite a few questions at the end. In particular, his analysis of the top YouTubers - the ones who got rich by putting serial sketches online and engaging the community - took stock of the YouTube experience so far, focusing on the blurrier and blurrier distinction between amateurs and professionals.