Dear Reader,

let us be honest: we cannot easily put into words why this show is entitled “Lifelong Learning”. For this to become clear, it’s best to start from the beginning since Lifelong Learning is the material manifestation of endless conversations we have had for years.

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The writing of this essay, which was originally published on Modes of Criticism 3 under the title “LinkedIn Society”,  was concluded just before a quite drastic redesign of LinkedIn’s interface. In its conclusions I somehow predicted the elimination of the anomalous functionalities that made LinkedIn peculiar in comparison to the standards of other generalist social media platforms like Facebook. As I argued, these now obsolete functionalities illustrate a utilitarian transparency more genuinely adherent to the ideology and the aims driving the design of the platform than the full “rhetorical turn toward conviviality” (Davies 2016) that characterize other dominant social media and guided the current redesign of LinkedIn. Instead of updating the essay according to the new design, I decided to preserve my original analysis in order to provide a chronicle of  the recent history of social media and a proof of the difficulty to formulate a timely critique in a medial ecosystem that is in “permanent beta”, just like contemporary workers must be according to LinkedIn cofounder Reid Hoffman (2013).

 “Linkedin is a Waste of Time”

In  the last years, much has been written on the Facebook Like Economy, on the grassroots genealogy of the Twitter hashtag, on the formation of a narcissistic subjectivity on Instagram. During this period, LinkedIn has been almost completely ignored. In the Social Media Reader, published in 2012, it is not even mentioned once. In the Unlike Us Reader, published the year after and focused on possible alternatives, LinkedIn appears five times, but only as a fleeting example. Unlike generalist social media, LinkedIn has a specific focus, the world of professionals. IHowever, it is a platform where it’s possible to identify , both in its interface, its communication and its origins, some latent dynamicsthat presently orient social media and, therefore, society at large. This is what makes it  unique and therefore valuable in the current social media landscape. In this essay, I discuss LinkedIn’s unique functionalities, rhetorics and principles.

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Originally published on Pagina99 under the title “Vi racconto gioie (poche) e dolori dell’imprecariato“. Illustration by Krisis Publishing

At first glance, the main common denominator for the large demographic segment that goes by the name of Millennials is technology. Those born between 1980 and 2000 are the first to have fully experienced the digital revolution, and already nostalgically commemorate its beginnings. Yet there is another aspect that distinguishes this generation from the previous ones. While the baby boomers have been able to count on a stable career and Generation X has complained about the limitations, for Millennials, a path deprived of detours is unrealistic if not outdated. It’s the very idea of a career that falters against a shared horizon characterized by constant uncertainty.

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Tomorrow I’m giving a talk at Sandberg Instituut and that’s why I was blessed with a flyer designed by the students of the graphic design department. Come and say hi, here’s the abstract:

Be Like Elon: Entrepreneurial Spirit, Bureaucreativity and Self-Design

“You must become an entrepreneur”. This is the obsessive refrain one can hear at any level of society and education. But what is entrepreneurship? What’s behind the elusive notion of entrepreneurial spirit? In this Quicksand talk, Silvio Lorusso will delve into the entrepreneurial culture formalized through the work of, among others, Joseph Schumpeter, Peter Drucker and Tom Peters to show that a radical attitude, one that passionately asks for change, might not be so different from the mindset prescribed by entrepreneurialism. When one’s disposition is instrumentalized to please an expanded bureaucracy that indifferently requires to think differently, design becomes first and foremost a matter of self-design.

We inhabit time-spaces, which means spaces organized by logistical time. Take the metro, wait five minutes, two stops, out. Go to the office, the meeting is at 10 and I’m late, lunch break, five more hours, out. The hackathon will last 24 hours from now… 3, 2, 1, start! Etc. The factory is the most blatant example of time-space: a productive space functionally organized by the chronometer. In time-spaces, time is king. Among the effects of the restructuring of time-space, there is the conflation of time with the counting of time: time becomes measurement.

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The current issue of the Pervasive Labor Union zine includes a letter to the editors that addresses the previous issue of the P.L.U Zine on the Entreprecariat and raises issues on the use of this term. The letter follows, together with my response.

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